Meeting called to order by Ted Vegvari; seconded by Debbie Lang.

Brief mention of website address: www.palosverdes.com/merchants

1. Irving Zalma mentioned growing interest among various merchants about the organiation, suggested development of a brochure or handout to give to interested merchants.

 

2. Amendment re: Jeff, elected to Board, needs to be notified

 

3. Ted - re: Cousins purchase of PV Mall, met w/ Joe ? California Cucina re: vacating easement of Deep Valley Drive, opinion of how to proceed, discussion of ideas/opinions. Bruno sat in on traffic meeting, discussion of Ron Florence, merchants, Brick Wall merchants all oppose closure of Deep Valley Drive. Discussion of traffic flow, Crossfield vs. Deep valley. Should AWMA Board present a consensus opinion of situation to general members? Discussion ensued:

• 1^st idea: "RHE AWMA would like to process and forward opinions of The Shops issue to City, we are in existence and will help in this matter."
• If city is willing to mail out to business list, we will reenter mail list into database, Ted willing to draft & mail out letter. Bruce willing to assist in this task. Ted suggests a 3-fold paper w/ stamp. Bruce suggests a letter on RHE AWMA letterhead w/ city stamp.
• 2^nd idead: "We realize that this is going to impact you tremendously. In the event that the City of RHE approves the purchase and sale of ____ please send your recommendations on how to make this work." Discussion of whether letter should go out before or after city makes decision. Ted & Lynette suggest letter should go out before City’s Decision.
• 3^rd idea: Marsha moves to prepare letter going to merchants introducing our organization and what our function is, that we are here to help them, if they have comments we will be happy to compile and add theirs to a compilation and present it to the city. Lynette seconds. Ted suggests Lynette call Michelle Swanson at RHE City Hall.

Membership Application Form:

Marsha will create an application form. Use RHE City address. State what we do, what we are here for. Name, Address, City State Zip, Tel, Fax Email. Business name. (on application section for payment check only made payable RHE AWMA) "membership fees cover cost of mailings" in small print

Create check box on application to specify receive mailings via email or fax.

PLEASE PRINT CLEARLY, comments/suggestions box, tell us about your self/ business,

"gee, I’d like to get involved box."

Discussion of agenda for general meeting on January 14, 1998 at PV Library. Confirmation made w/ PV Library of upcoming dates. Brett Plumley has reserved February 11^th, Ted will contact Brett.

Agenda:

• Introduce RHE AWMA organization, who we are, solicit comments
• Mall Discussion (do we want to address this issue) we don’t have all the facts re: The Shops
• Hand out Membership Application to join
• Present list of committees, solicit involvement.
• Outside speakers.
• Debbie suggests workshops for merchants.
• Introduce people in the audience if less than 50 attend.

Discussion ensued as to whether we should have a membership fee

(RHE City is not supporting us)

Very low one time fee, subject to change, six months.

Ted : Projection of costs $350/mailing x four (one per quarter). Cost projection $1500/year minimum.

Ted suggests those who contributed $100+ get a one year membership.

Conclusion: $60/six months, $100.00/year. Bruno moves initial fees, Debbie seconds.

DBA as RHE AWMA Bruce will handle DBA, has officers, use city’s address, address subject to change. County fee will be covered by RHE AWMA.

*Note: Debbie Lang needs reimbursement of 600 copies.

MARSHA TO DO:

Create Membership Application, Debbie will make copies

Hand out of mission statement Structure of organization (letter for city)

Board members discuss meeting 15-30 min. prior to general meeting on 1-14-98. TBD next week.

Meeting adjourned at 4:35 PM.